From over two decades of experience in the science of human performance, we have developed a deep understanding of rider movement and the opportunity of bicycle contact points in supporting a seamless connection between bicycle and body. With this as our foundation, we strive to create products that bridge the space between equipment and rider performance with a focus on comfort, positioning, and aerodynamics.
Where did crank length come from? Where did these lengths that we consider “standard” originate? Has crank length just been passed down from one generation to another and over time has just become accepted even though there is no basis for the current “standard” with the current bicycles we ride today.
Optimizing your bike position, equipment, and setup is free speed. Not monetarily free, but free as in you’ll go faster without an increase in form or fitness. Athletes should check all the boxes. Buying a set of fast tires doesn’t mean you can take the week off from training.
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